“Your social media profile has now become your new CV.” “Is Your Social Media Damaging Your Chances Of Finding A Job? – NHB Recruitment”
Social media is a huge an unavoidable part of todays society that plays a role in many aspects of our lives. Therefore it is unsurprising that your online profiles can now have a massive impact on your professional life and potentially even cause problems when it comes to applying for new jobs. However there are also many advantages to having a great online presence consisting of many different types of online profiles. Therefore knowing how to develop an online authentic professional profile is essential.
|Bloggers and social media influencers can share content easily with their followers enhancing their online brand and growing their online presence. This can often lead to endorsement deals from many businesses.||Sharing any offensive or inappropriate content on social media can often lead to people loosing their jobs as businesses do not want to be associated with that kind of negative content.|
|Keeping your profile content appropriate can show potential employers that you are the type of person they want to employ.||Sharing inappropriate content may lead to employers rejection as they often screen a persons online profiles to check for criteria they can not legally advertise for.|
|Websites such as linked in can help connect you with exciting potential business connections.||Social media can become addictive and this may lead to distractions while you are meant to be working.|
These are just a few advantages and disadvantages of impacts of social media when it comes to the workplace. However it is essential that we build a authentic profile in order to avoid the negative repercussions. To do this we can look at the idea of creating an online brand.
“There’s no better way, for example, to gain a competitive advantage during a job search, secure industry recognition, enhance your credibility or to become an influencer in your niche.” (“Create An Unstoppable Personal Online Brand”)
Online branding is creating authentic profiles on chosen social media platforms that are consistent in their content and themes and in my opinion is the best way to approach creating online profiles that will not negatively impact your career. This is often done by bloggers who want their content to reach as many people as possible as by doing this readers know what to expect when they follow or subscribe to these channels. However it is just as useful to people in the work place. By creating an online brand you are limiting the content you put up and keeping it professional. This means that you are less likely to post inappropriate content. Another benefit to creating your own personal online brand is that it makes you seem more authentic if all your profiles represent that same thing. For example, tweeting about fashion, but Instagraming about cars may weaken your credibiltity of knowledge on both topics.
For more on online branding, check out this video!
Other things a person can do to develop their online profiles are to always be truthful in their content, to create separate accounts if they cant share everything they want on one account, keep photos appropriate and professional and finally share your strengths, skills and experiences as you never know what may catch an employers eye!
“10 Advantages And Disadvantages Of Social Networking | Futureofworking.Com”. Futureofworking.com. N.p., 2017. Web. 12 Mar. 2017.
“Create An Unstoppable Personal Online Brand”. Digital Marketing Institute. N.p., 2017. Web. 12 Mar. 2017.
“Digital Footprints: How Social Media Can Affect Your Job Prospects”. Sanderson Recruitment Plc. N.p., 2017. Web. 12 Mar. 2017.
“Is Your Social Media Damaging Your Chances Of Finding A Job? – NHB Recruitment”. NHB Recruitment. N.p., 2017. Web. 12 Mar. 2017.