Discuss the ways in which an authentic online professional profile can be developed…

“Your social media profile has now become your new CV.” “Is Your Social Media Damaging Your Chances Of Finding A Job? – NHB Recruitment”


Social media is a huge an unavoidable part of todays society that plays a role in many aspects of our lives. Therefore it is unsurprising that your online profiles can now have a massive impact on your professional life and potentially even cause problems when it comes to applying for new jobs. However there are also many advantages to having a great online presence consisting of many different types of online profiles. Therefore knowing how to develop an online authentic professional profile is essential.

Pros Cons
Bloggers and social media influencers can share content easily with their followers enhancing their online brand and growing their online presence. This can often lead to endorsement deals from many businesses. Sharing any offensive or inappropriate content on social media can often lead to people loosing their jobs as businesses do not want to be associated with that kind of negative content.
Keeping your profile content appropriate can show potential employers that you are the type of person they want to employ. Sharing inappropriate content may lead to employers rejection as they often screen a persons online profiles to check for criteria they can not legally advertise for.
Websites such as linked in can help connect you with exciting potential business connections. Social media can become addictive and this may lead to distractions while you are meant to be working.

These are just a few advantages and disadvantages of impacts of social media when it comes to the workplace. However it is essential that we build a authentic profile in order to avoid the negative repercussions. To do this we can look at the idea of creating an online brand.

“There’s no better way, for example, to gain a competitive advantage during a job search, secure industry recognition, enhance your credibility or to become an influencer in your niche.” (“Create An Unstoppable Personal Online Brand”)

Online branding is creating authentic profiles on chosen social media platforms that are consistent in their content and themes and in my opinion is the best way to approach creating online profiles that will not negatively impact your career. This is often done by bloggers who want their content to reach as many people as possible as by doing this readers know what to expect when they follow or subscribe to these channels. However it is just as useful to people in the work place. By creating an online brand you are limiting the content you put up and keeping it professional. This means that you are less likely to post inappropriate content. Another benefit to creating your own personal online brand is that it makes you seem more authentic if all your profiles represent that same thing. For example, tweeting about fashion, but Instagraming about cars may weaken your credibiltity of knowledge on both topics.

For more on online branding, check out this video!


Other things a person can do to develop their online profiles are to always be truthful in their content, to create separate accounts if they cant share everything they want on one account, keep photos appropriate and professional and finally share your strengths, skills and experiences as you never know what may catch an employers eye!


“10 Advantages And Disadvantages Of Social Networking | Futureofworking.Com”. Futureofworking.com. N.p., 2017. Web. 12 Mar. 2017.

“Create An Unstoppable Personal Online Brand”. Digital Marketing Institute. N.p., 2017. Web. 12 Mar. 2017.

“Digital Footprints: How Social Media Can Affect Your Job Prospects”. Sanderson Recruitment Plc. N.p., 2017. Web. 12 Mar. 2017.

“Is Your Social Media Damaging Your Chances Of Finding A Job? – NHB Recruitment”. NHB Recruitment. N.p., 2017. Web. 12 Mar. 2017.


Topic 2 Reflection

I really enjoyed this weeks topic on online identities because it highlighted to me the possible negative aspects of having more than one identity and this was something that i had not really considered before, despite the fact i have had many social media profiles on various websites for many years. Therefore I have definitely learned a lot this week. What i did well in my post was have a clear structure. This was also mentioned in my comments and so I think this made my blog easy to read and the topic to understand. However, I feel like a lot of improvements could be made, for example, i need to make my blog visually more interesting. This could be by including tables, powerpoints, or even powtoons. Since my blog theme is quite simple, I feel like having interesting visuals within my posts is very important and key to making more readers want to read my future blog posts. In my comments, key ideas for improvement were to include more of my personal view points and experiences, as well as to include more multimedia tools. Some of the comments on my blog were very useful this week, one even included a link to a video which really expanded on some of the ideas we had discussed. Therefore next week I will work on improving my comments on others’ blogs. Having read other peoples blogs this week, it has inspired me to use and experiment with a large variety of tools in order to make my blog more exciting and also as way of incorporating different methods of research, such as videos and graphs. This will allow me to fill more blog with as much useful content as possible. I have enjoyed this weeks topic and reflection and look forward to developing my skills and posting next week.

Discuss the arguments for and against having more than one online identity…

What is your online Identity? An online identity is a social identity that an internet user establishes and uses when participating in activity on websites and social media. A person can choose an identity that is truly representative of who they are. They can do this by doing things such as using their own photos as display pictures on websites such as Facebook and Twitter and by sharing their own personal opinions and ideas. However, some people choose to have an anonymous presence online and they do this by limiting the amount of personal information they share on the internet. This can go as far as not using a real name.

Today, people often tend to have more than one social identity. This can mean having a profile on many different social media platforms but also having more than one profile on one particular website. There are many reasons why people do this, for example, on instagram a person could have one profile for sharing pictures with family and another for sharing pictures with friends. Often information you share with family may not be relevant or suitable or it may be more personal than what you would want to share with your friends. Another reason why people may do this is to have a social media account for work purposes and an account for leisure. There are so many ways to use the internet today so having different profiles is almost essential and definitely more appropriate.

However, there are some negative aspects to having more than online identity. Having more than one online identity can often be difficult to keep up with and time consuming. Having to reply to comments and messages on all profiles can take up time and may be stressful as a result. This type of situation can lead to those comments and messages being ignored by the user and so the people who have messaged may feel offended that they have not received a response. Also, it can be a problem when other accounts are found by employers that they do not think are acceptable and finally can open up opportunities for people to use other peoples identities.

Although, despite the negatives, having more than one identity is a great way to use the internet professionally for its many different purposes.



Jamie (2017) 60+ social networking sites you need to know about in 2017. Available at: https://makeawebsitehub.com/social-media-sites/ (Accessed: 27 February 2017).
Krotoski, A. (2017) Online identity: Is authenticity or anonymity more important? Available at: https://www.theguardian.com/technology/2012/apr/19/online-identity-authenticity-anonymity (Accessed: 27 February 2017).
Name* (2011) The pros & cons of your online identity | IFB. Available at: https://heartifb.com/2011/03/07/pros-cons-online-identity/ (Accessed: 27 February 2017).
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