Discuss the ways in which an authentic online professional profile can be developed…

“Your social media profile has now become your new CV.” “Is Your Social Media Damaging Your Chances Of Finding A Job? – NHB Recruitment”


Social media is a huge an unavoidable part of todays society that plays a role in many aspects of our lives. Therefore it is unsurprising that your online profiles can now have a massive impact on your professional life and potentially even cause problems when it comes to applying for new jobs. However there are also many advantages to having a great online presence consisting of many different types of online profiles. Therefore knowing how to develop an online authentic professional profile is essential.

Pros Cons
Bloggers and social media influencers can share content easily with their followers enhancing their online brand and growing their online presence. This can often lead to endorsement deals from many businesses. Sharing any offensive or inappropriate content on social media can often lead to people loosing their jobs as businesses do not want to be associated with that kind of negative content.
Keeping your profile content appropriate can show potential employers that you are the type of person they want to employ. Sharing inappropriate content may lead to employers rejection as they often screen a persons online profiles to check for criteria they can not legally advertise for.
Websites such as linked in can help connect you with exciting potential business connections. Social media can become addictive and this may lead to distractions while you are meant to be working.

These are just a few advantages and disadvantages of impacts of social media when it comes to the workplace. However it is essential that we build a authentic profile in order to avoid the negative repercussions. To do this we can look at the idea of creating an online brand.

“There’s no better way, for example, to gain a competitive advantage during a job search, secure industry recognition, enhance your credibility or to become an influencer in your niche.” (“Create An Unstoppable Personal Online Brand”)

Online branding is creating authentic profiles on chosen social media platforms that are consistent in their content and themes and in my opinion is the best way to approach creating online profiles that will not negatively impact your career. This is often done by bloggers who want their content to reach as many people as possible as by doing this readers know what to expect when they follow or subscribe to these channels. However it is just as useful to people in the work place. By creating an online brand you are limiting the content you put up and keeping it professional. This means that you are less likely to post inappropriate content. Another benefit to creating your own personal online brand is that it makes you seem more authentic if all your profiles represent that same thing. For example, tweeting about fashion, but Instagraming about cars may weaken your credibiltity of knowledge on both topics.

For more on online branding, check out this video!


Other things a person can do to develop their online profiles are to always be truthful in their content, to create separate accounts if they cant share everything they want on one account, keep photos appropriate and professional and finally share your strengths, skills and experiences as you never know what may catch an employers eye!


“10 Advantages And Disadvantages Of Social Networking | Futureofworking.Com”. Futureofworking.com. N.p., 2017. Web. 12 Mar. 2017.

“Create An Unstoppable Personal Online Brand”. Digital Marketing Institute. N.p., 2017. Web. 12 Mar. 2017.

“Digital Footprints: How Social Media Can Affect Your Job Prospects”. Sanderson Recruitment Plc. N.p., 2017. Web. 12 Mar. 2017.

“Is Your Social Media Damaging Your Chances Of Finding A Job? – NHB Recruitment”. NHB Recruitment. N.p., 2017. Web. 12 Mar. 2017.


7 thoughts on “Discuss the ways in which an authentic online professional profile can be developed…”

  1. Quality blog Cherie I fully enjoyed the read!

    The way in which you created a table to display the pros and cons was extremely helpful!

    I appreciate how you were very focused on authenticity throughout and there are definitely a number of things in which I could now do to make my online profiles more professional. Your blog made me realise that I might come across as being very professional on WordPress but on other social media accounts such as Twitter you might see a less professional side to me, a side which I would consider as myself. If I therefore decide to remove everything in an attempt to make myself professional, is that not then defeating the main purpose of social media which is to connect/network as yourself.

    I don’t necessarily agree that all of your accounts should be strictly professional after reading this article https://psychcentral.com/lib/social-networking-websites-whats-the-point/ would you agree?



  2. Hey Cherie,

    I would like to mention that the opening quote “Your social media profile has now become your new CV” was very powerful! I used the word powerful, because it is true. This week’s research has highlighted the fact that employees will conduct background research on potential workers across various platforms such as Twitter and Facebook to decide amongst possible candidates.

    I also enjoyed reading your table of the advantages and disadvantages of having an online presence. As your blog mainly focuses on maintaining authenticity I have found a journal that summarises three different ways in which journalists broadcast/present their personal and professional identity on social media. I believe that you could find this interesting:


    The second group of this journal focuses on only maintaining a professional presence on social media. It links well with the introduction of a new online brand that you mentioned, as it gives an easier guideline on what information would be appropriate to publish. However, wouldn’t you agree that your appearance would seem too robotic? Furthermore, this assumes that you have no need to advertise yourself online. Does this mean that in order to be successful you need a combination of a personal and professional account?

    I would like to hear back from you,



  3. Hi Cherie,

    Firstly, can I just quickly say that your blog set up is so nice, love the clean look!

    I really enjoyed this blog post, it took a different approach to what I’ve seen from others; it’s always refreshing to see something new. I agree with Sharon, your opening quote got me hooked in to reading more!

    As a marketing student, I especially appreciated your focus on ‘online branding’. I too believe that having an authentic profile is a form of maintaining a ‘brand image’; social media is such an easy way to have control on how you are marketed to future employers, and should definitely be considered when job seeking. I recommend that you watch this video: http://www.bbc.co.uk/news/business-25217962, Peter Bowes sums up the importance of having a ‘Personal Brand’, which I think you’d find interesting.

    I also found your ‘pros and cons’ list highly informative; have you considered implementing infographs to your posts? I think this would have been the perfect opportunity to use one.

    Overall this was a really interesting read, thank you for sharing,



  4. […] Cherie´s blog evolved around the concept of online branding, and how it assists in creating authentic profiles. Her research has shown that you are more inclined to stay professional, as you are restricted on the content you can display. As a result, it limits the probability of impacting your career path negatively. I challenged her thought by asking whether she believed that having a strictly authentic online presence would appear too robotic, as it assumes that you do not have the need to promote yourself online. On my own blog Andy and I agreed that sharing personal experiences is a successful way of gaining a competitive advantage by differentiating yourself from potential candidates. Caiti also shared an article from Forbes which suggested to include personal sites such as Facebook in your social recruiting pages such as LinkedIn. It appears to me that there is a higher risk when combining personal and professional sites, but if used appropriately, can reward you extensively. […]


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s